Kaylakimkay’s AfroCurl wins big at 2025 YOBA Awards with a double victory 

by Nosipho Mnyandu

image: Facebook/Kaylakimkay

Content creator and entrepreneur Kaylakimkay (real name Kayla Kim Meiring) is celebrating a major milestone after her brand, AfroCurl, secured two prestigious awards at the 4th annual Top 16 Youth-Owned Brand Awards (YOBA). Despite being a first-time nominee, AfroCurl walked away with both the Top Hair and Beauty Brand and the coveted Top Brand of 2025 awards.

Founded in 2022, AfroCurl began as a natural hair care brand focused on curls and coils, but it has since evolved to accommodate all hair types. In just a few years, it has grown into a powerful player in the haircare industry, under the dynamic leadership of Kaylakimkay.

Sharing her excitement and gratitude, Kaylakimkay took to social media to thank her supporters: “Thank you 16 YOBA for giving me a platform. Thank you, my hunays! This was our first nomination, and we won 2 awards including Top Brand of 2025! We give God all the glory! AfroCurl is only getting started! Congratulations, let us continue to pray, support, and bring about change.”

image: Facebook/Kaylakimkay

The influencer, who has built a strong following on TikTok, also revealed her recent move to Johannesburg, where she’s expanding operations. She recently posted a joyful video dancing in her new warehouse, a key milestone in AfroCurl’s journey of growth and expansion.

The YOBA Awards are known for honoring black youth excellence in brand-building and celebrating the impact of youth-led businesses. Other notable winners at this year’s ceremony included NOH Eyewear, Motsepe Advertising, Computer Guardian, and content creator Grace Mondlana, who received the Top Personalities & Influencer Brand award.

With two major awards under her belt and a growing business footprint, Kaylakimkay is proving that AfroCurl is not just a brand, it is a movement.