SATMO Demands Fair Play from Shoprite in Esikhawini
Shoprite water SATMO cries about. image: Supplied
by Kelebogile Matlou
The South African Tuckshops Movement (SATMO) has raised concerns about Shoprite’s alleged unethical business practices at Esikhawini Mall in KwaZulu-Natal, claiming that inflated water prices are crippling local businesses and threatening community livelihoods.
In an open letter dated September 8, 2025, SATMO, which represents small business owners in townships and rural areas, accused Shoprite of implementing pricing structures that disadvantage small traders, particularly local water purification shops.
The organization stated that these practices have already forced several small businesses to close, leaving many people unemployed.
“We urge Shoprite Esikhawini Mall to review your pricing strategy, especially regarding purified water, and to consider the long-term effects on the local economy and small businesses. The closure of water purifier shops has cost many families their livelihoods. Business decisions are complex, but their impact on small enterprises and the community cannot be ignored,” the letter read.
SATMO emphasized that small businesses in Esikhawini play a vital role not only in providing essential goods and services but also in supporting the community during difficult times. Many of these businesses have supplied clean water to struggling families, assisted bereaved households, and contributed to various community initiatives.
The organization argued that the financial disparity between major retailers and small businesses creates an uneven playing field. “Rather than expecting David to constantly face Goliath, we need to empower small business owners so they can thrive. It’s about finding a balance,” SATMO noted.
The movement warned that Shoprite’s growth should not come at the expense of long-standing community enterprises. “By collapsing these small businesses, Shoprite would harm not only entrepreneurs but also the community that depends on them,” the letter added.
SATMO has given Shoprite 10 days to respond positively, urging the retailer to take meaningful steps to empower local entrepreneurs in line with its stated values.
“We believe Shoprite has the potential to be a positive force in the community. We are confident that, in keeping with your company’s values, you will act to support local entrepreneurs,” the letter concluded.
The letter highlights mounting tensions between large retailers and township businesses, fueling growing calls for fair competition and stronger support for small-scale entrepreneurs.
